Sella Rice Price in 2025: Buying Guide | Habib Foods

Before purchasing a special rice that has undergone a unique milling process at Habib Foods, known as Sella rice, which is highly in demand, Sella rice is considered the best for restaurant owners or those organizing large parties and family events. But before buying, you must know the Sella rice price. In the competitive market, rice prices fluctuate daily due to high export demand and low production in Pakistan. As a result, rice prices are out of reach for the average person.

But with us, you don't need to worry; we ensure affordable rice prices while maintaining consistent quality, allowing consumers to enjoy traditional, authentic tastes without breaking the bank. Higher staple prices not only affect household groceries but also increase restaurant menu prices, making dining out impossible. We understand the traditional value and want to stay committed by providing affordable rice for every dinner table.

In this blog, you will learn all about Sella rice, from processing to preparation. We discuss the global demand and the current rice prices. So, without further ado, let's explore Sella rice.

What is Sella Rice?

A long rice grain primarily used commercially due to its unbreakable quality, known as Sella rice, often called parboiled Basmati rice, passes through a special milling process. Sella rice is soaked, steamed, and then dried before being hulled to retain more nutrients, making it healthier and firmer. It is ideally used in Dawat and commercially in hotels.

Sella rice is as famous as White Rice Basmati because of its authentic aroma, texture, and long grains. Like Basmati rice, people love to eat Sella rice in dishes such as Biryani, Pulao, and Chinese rice. The non-sticky finish and the fluffy finish make it a favorite in South Asia, the Middle East, and even in Western countries..

Why Consumers Care About Sella Rice Price

High demand for Sella rice in households affects its prices, menu prices, and international trade. As we all know, rice is a favorite food of billions of rice lovers, but the bulk purchase of Sella rice directly influences household budgets, restaurant menu costs, and global trade.

Since rice is a staple food for billions of people, even a slight price fluctuation can significantly impact affordability. The cost of Sella rice isn't fixed; instead, many factors influence it. We keep it economical for everyone. Here are some factors that affect rice price in Pakistan.  

Quality of the Grain

Due to different rice qualities, the prices of rice may vary. In Sella, you see many varieties like Golden Sella and White Sella. The cost differs between premium long-grain, golden sella, and white sella varieties, which offer different textures and aromas.

Harvest Season

The harvesting of sella depends on the season, like other agricultural products. During peak harvest time, prices fall, and in the off-season, they tend to increase.

Global Demand

Pakistani sella rice is as popular as brown Basmati rice, especially in Saudi Arabia and the UAE. This high demand pushes prices higher locally.

Export Policies and Trade Tariffs

Government regulations, taxes, and international trade agreements directly affect rice prices. An increase in global market prices can influence export prices.

Inflation and Currency Exchange Rates

Since sella rice is traded globally, currency fluctuations play a significant role. When the local currency weakens against the dollar, export prices tend to rise.

Processing and Packaging

Modern processing methods and premium packaging, such as vacuum-sealed or branded bags, enhance the value and price of rice.

In 2025, due to Pakistan's economic conditions, rice prices are expected to fluctuate between 250 and 400 Rs per kg. It depends on the brand and quality, but we offer more competitive and consistent prices to make rice affordable for every dinner table.

Sella Rice vs. Other Rice Varieties: Price Comparison

To better understand Sella rice pricing, you should know the prices of other popular rice types. Regular Basmati rice price in Pakistan is slightly cheaper and retains less nutrition than Sella. Non-Basmati rice is much more affordable but lacks the aroma, length, and fluffiness of Basmati rice.

Brown rice, which is more expensive, offers more health benefits but is less popular due to its taste.

If you're looking for a rice mill near me to get high-quality rice at affordable prices, Habib Foods is ready to offer you excellent quality sella rice. Whether you need bulk quantities or premium quality, you will find competitive prices in the market.

Tips to Buy Sella Rice at the Best Price

Here are some tips to help you find the best quality rice

• Buying in bulk enables you to get rice at wholesale prices. 
• Try purchasing directly from the rice mill, as it costs less than the market. 
• Not all branded rice offers the same quality and price, so do a market survey before buying.
• No compromise on quality, get the best at an affordable price from Habib Foods.
• Keep track of harvest seasons, check market trends, and buy bulk rice during the harvest season instead of off-season.
• Ensure that the rice is genuine Sella (parboiled Basmati) and not mixed with cheaper varieties.

You may find Sella at a high price, but still, many people look toward Sella because of its high nutritional value. The parboiling process locks in its vitamins and minerals, and it offers perfect cooking; the grains remain separate and long, making it ideal for Biryani, Pulao, fried rice, and daily meals. 

Final Words

Habib Foods offers you premium quality, affordable rice price in Pakistan, may you want Sella, Basmati, IRRI-9, or PK-386. If you're looking for bulk quantities or just 1kg at wholesale prices, we guarantee healthy nutrients locked in with parboiled processing. It's the best for restaurants, mainly for commercial use, and for family gatherings like Eid feasts and events.

If you're in Okara, there's no need to search for the best rice mill nearby; we provide quality, premium rice in Okara and across Pakistan. Don't compromise by buying cheap; find affordable options and prioritize quality. The quality brings perfection in taste, aroma, and health in every bite.