Importance of Backlinks for Brands in Today’s Digital World

Google’s algorithm update is never-ending. The search engine prioritizes brands that not only have better content but also have a highly authoritative presence. And for that, we need a high authority backlink profile. 

We have understood the importance of backlinks while struggling with our brand awareness. Here we will share what backlinks are and how they have helped us achieve online success. So, keep on reading to unveil our secrets!  

What Are Backlinks? 

Backlinks are also known as incoming links or inbound links. These are hyperlinks from third-party websites that act as a “Vote of reliability”. When a website links to your webpage in their content, they are giving the search engine a green signal that you are a reliable, authoritative website. 

Google and other search engines grant these links as an indicator of quality and authenticity. And these directly determine the rank on Google. 

How Backlinks Helped Us for Digital Success?

We have a small in-house SEO team that manages on-page factors and creates high-quality content. However, that wasn’t enough to stand strong as an authority. So, we partnered with the best link building agency, Fastlinky, in this industry. 

We analysed their case studies, online reviews, and had the most transparent consultation that impressed us. Here’s how the Fastlinky team has helped us: 

Boosted Brand Awareness 

They have a huge database of industry leaders' websites and influencers. The outreach team reached out to our niche-oriented websites manually and convinced them to collaborate. This collaboration helped us secure high-quality backlinks from the most authoritative leaders, increasing our brand awareness. 

Target Audience Reach 

Those backlinks not only boosted brand awareness but also drove referral traffic to our landing pages. The high-quality content keeps the targeted audiences engaged and convinces them to click the links, increasing web traffic and potential leads. 

Become an Authority 

As we started our partnership with a transparent conversation on the pricing plans based on how much we wanted our DR to increase, they acquired limited quality backlinks that were enough to boost authority. We became an authoritative source in the eyes of Google, all thanks to the ink building experts at Fastlinky. 

Maximized ROI 

The backlinks act as a vote of confidence for us. Ranking higher on Google helps our website drive more leads and conversions. From building a strong relationship with industry leaders and continuously monitoring our backlink profile, we can clearly experience the maximized ROI over the past few months. 

Competitive Advantage 

Lastly, what we can’t ignore is competitive advantage in the industry. The high authority backlinks signal to the search engine that we are more trustworthy and valuable. Even with the highest competitive keywords, our websites stand at the front of the line. 

Key Takeaways 

There is no doubt that backlinks remain an essential component for digital success. From boosting brand awareness to driving referral traffic, ranking higher, and increasing domain authority, quality backlinks maintain our website’s competitive edge. 

Fastlinki’s experienced team has surely played a big role in building us as an authority. If you also want your brand to experience digital success, you can connect with them to get a free quote!